About us
Every minute matters. We make sure of it.
Minute Media is a global technology and storytelling company built for the future of sports consumption. We create, distribute, and monetize premium content at scale — for global partners, platforms, and fans who reflect every corner of the world sport touches.
Who we are
Sport connects the world. We connect the world of sport.
Minute Media is a global technology and storytelling company built for the future of sports consumption. Through a combination of world-class tech platforms and marquee content brands — including Sports Illustrated and The Players' Tribune — we power the full life cycle of sports content: creation, distribution, and monetization.
We exist to connect the world through sport, empowering fans, athletes, publishers, and advertisers with moments that matter — regardless of where those moments happen or who experiences them.
Platform + content
We don't just build the tools. We use them.
Every product we offer to publishers, broadcasters, and advertisers runs on the same platform powering our own brands. When Sports Illustrated streams a highlight, it runs through our OVP. When FanSided monetizes a page, it flows through our SSP. When a reader lands on a Players' Tribune story, SmartMatch has already matched the right video to the right moment.
That's not a coincidence. It's the point. We built a platform we believed in enough to stake our own brands on — and we offer that same infrastructure to partners who want the same results.
How we're built
One platform. Three interconnected layers.
Our technology stack is designed so that video, content, and monetization don't operate in silos — they reinforce each other. The result is a platform that compounds in value the more of it you use.
Video technology
Our Online Video Platform gives publishers an end-to-end video infrastructure — player, content management, and ad serving — built by a team that manages video at global scale every day. Formats include standard, vertical, outstream, and mobile SDK, so publishers meet their audiences wherever they are.
Licensed content
We hold exclusive web distribution rights to official highlights from the NFL, NBA, MLB, MLS, NHL, and more — a distinction no other video technology provider can claim. Combined with premium provider content from partners like Condé Nast, Reuters, and Bloomberg, publishers gain an instant, rights-cleared content library the moment they join the platform.
Revenue infrastructure
Our supply-side platform and $100M+ in exclusive direct demand give publishers access to premium budgets that never hit the open exchange. Floor price optimization, supply path optimization, and AI-driven yield logic work continuously to maximize revenue per session — without compromising site health.
Intelligence layer
SmartMatch, our proprietary AI, reads every article on the page and surfaces the most contextually relevant video in real time — improving engagement and informing ad targeting simultaneously. It's the thread that connects every layer of the platform, and the reason our partners see compounding returns the longer they work with us.
Our brands
The brands that prove the platform works.
Our owned and operated properties aren't separate from our technology — they're its most demanding customer. Every product we build gets stress-tested across Sports Illustrated, FanSided, and The Players' Tribune before it reaches a single partner. Together, these brands reach millions of fans across formats, markets, and communities — bringing the full breadth of sport to audiences that look as varied as sport itself.
- Sports Illustrated
- FanSided
- The Players' Tribune
Leadership
The team behind the platform.
Minute Media is led by a group of operators who have built, scaled, and run global media businesses — not just invested in them.
Asaf Peled
Co-Founder & CEO
Oded Rosenboim
COO
Boris Kalim
CTO
Dan Ben-Adi
CFO
Global offices
Built globally. Operating locally.
Our teams span five markets, combining editorial expertise, engineering depth, and commercial reach across every major digital publishing region. A global footprint isn't just a business advantage for us — it's a reflection of the audiences we serve and the stories we believe deserve to be told.
- New York
- London
- Tel Aviv
- São Paulo
- Tokyo
Values
What we believe.
These values shape every product we build, every story we tell, and every partnership we enter. They are not aspirations. They are the operating standard.
Enjoyment
Sports are a game. We never forget that. Celebrating what makes sport joyful is part of how we work, not just what we make.
Innovation
We have a bias for action and an appetite for what's next. In a space moving at the speed of sport, standing still is falling behind.
Quality
We hold ourselves to a global standard — in our technology, our content, and our partnerships. Excellence isn't a differentiator. It's the baseline.
Empowerment
Sport has always been a vehicle for equality. We take that seriously — in the perspectives we platform, the communities we serve, and the team we build. Every voice in the room, and every fan in the stands, deserves to be seen.
Impact
We measure success beyond the scoreboard. Our stories reach millions. Our technology reaches billions of impressions. We take seriously what it means to operate at that scale — for our partners, our audiences, and the communities sport brings together.
Respect
We build tools and share stories with care. For our partners, our audiences, and the athletes whose minutes we are trusted to capture. That respect extends to every community, culture, and corner of the world where sport matters — which is everywhere.
Backed by
Backed by investors who believe in the long game.
Minute Media has raised capital from some of the most respected institutional investors in global media and technology.
- Battery Ventures
- Dawn Capital
- Gemini Israel Ventures
- Bluestone Equity Partners
- BlackRock
Get started
Ready to see what the platform can do?
Sport brings the world together. We build the infrastructure that makes that possible — at scale, across markets, and for audiences as diverse as the game itself. Whether you're a publisher looking to grow, a brand looking to connect, or a builder looking for your next challenge, there's a place for you here.