Solutions · Publishers
Built by publishers. Proven on our own brands. Available to you.
Minute Media gives publishers the same video technology, licensed content, and revenue infrastructure powering Sports Illustrated, FanSided, and The Players' Tribune — packaged for partners who want to grow without compromise.
The publisher problem
You need video that works. Content that fills gaps. Revenue that compounds.
Most publishers are managing three separate vendor relationships to solve problems that should be solved by one platform. A video player from one provider. A content library they're paying rights fees for. An SSP they're not sure is clean.
Meanwhile, yield is fragmented, Core Web Vitals are suffering, and the highlight they needed for today's story is stuck behind a licensing wall.
We built Minute Media's platform because we face those same problems every day — across our own sites, at global scale. What we built for ourselves is now available to you.
What you get
One platform. Three layers that work together.
Every tool below is part of a single integrated stack. The more of it you use, the more it compounds.
Online Video Platform
Layer 1 — Video
The only OVP with exclusive league content and a built-in demand pipeline.
Our Online Video Platform gives publishers an end-to-end video infrastructure — player, Video CMS, and Video Ad Server — built by a team that runs video at scale across our own global brands every day. You get the technology and the demand stack in a single integration.
- Standard video player
- Vertical video player
- Outstream player
- Mobile app SDK (iOS & Android)
- Video CMS
- Proprietary Video Ad Server
- SmartMatch contextual AI
- Core Web Vitals dashboard
- Real-time reporting & forecasting
- AI video creation
“We tested Brightcove, Ex.Co, JW Player and others. We really loved the STN opportunity for content, and the revenue opportunity made the most sense.”
— Matt Barsonmian, VP of Digital Partnerships, NESN
Licensed content
Layer 2 — Content
The only video platform with exclusive web distribution rights to official league highlights.
No other video technology provider can distribute official NFL, NBA, MLB, MLS, NHL, PGA, and F1 highlights at scale on the web. That's not a feature — it's an exclusive. When you join Minute Media's platform, your player is populated with rights-cleared, premium sports content from day one. No rights negotiations. No gaps. No workarounds. Beyond league highlights, publishers get access to premium provider content from Condé Nast, Reuters, Bloomberg, Fortune, and 250+ global partners — plus AI-generated video for niche articles that don't have existing footage.
- NFL
- NBA
- MLB
- MLS
- NHL
- PGA
- F1
- Condé Nast
- Reuters
- Bloomberg
“A lot of platforms don't have a good reputation… STN has a very good reputation in our building, and that just makes it really easy to want to do more business with them.”
— Lon Hatch, Digital Programmatic Yield Manager, Deseret Digital Media
Revenue infrastructure
Layer 3 — Revenue
$100M+ in direct demand your SSP can't give you.
Minute Media's SSP connects publishers directly to premium budgets that never hit the open exchange — including $100M+ in exclusive direct demand from Tier 1 brands and agencies. Floor price optimization and supply path optimization run continuously to maximize revenue per session. No hidden margins. No black-box reporting. You see exactly what your content earns. Add one line to your ads.txt and you're live within 48–72 hours.
- Prebid
- oRTB
- Server-to-server
- Amazon TAM
- The Trade Desk
- Amazon
- Yahoo!
- 192%
- Revenue uplift per 1MM requests
- 118%
- Uplift in bid rate
- 85%
- Increase in fill rate
- 57%
- Improvement in average eCPMs
The integrated advantage
The publishers who grow fastest use all three layers together.
Video, content, and revenue aren't three separate decisions — they're one. When your player is running our licensed highlights, SmartMatch is matching content to articles contextually, and your ad stack is connected to our direct demand pipeline, the platform starts working for you in ways no single-point solution can replicate. That's what Sports Illustrated runs on. FanSided. The Players' Tribune. And it's what we offer to partners.
Who we work with
Trusted by publishers who can't afford to get it wrong.
- Nexstar
- SB Nation
- US Weekly
- Tribune Publishing
- New York Post
- Fortune
- Deseret Digital Media
- NESN
- EssentiallySports
- Factinate
- 2,000+
- Publisher sites in the network
- 1.3B
- Monthly impressions
- #1
- In sports (Comscore)
- 350M
- Monthly uniques
Case study
See what it looks like in practice.
Sports fans today move across leagues and storylines. They want the emotion, the context, and the highlights, all in one place. Our partnership with Minute Media helps us deliver exactly that. Their premium video paired with our fast, story-driven coverage gives fans a complete experience: the plays they missed and the meaning behind them, together on the same screen.
How it works
From conversation to live in days, not months.
Step 1 — Connect
Reach out to our team for a site audit and revenue projection. We'll show you exactly what the platform can do for your specific inventory.
Step 2 — Launch
Sign a simple IO and go live with your video player, content library, and SSP integration. Most publishers are live within 48–72 hours.
Step 3 — Grow
SmartMatch and our yield optimization tools run continuously in the background — improving engagement, maximizing revenue, and keeping your Core Web Vitals clean without any ongoing intervention from your team.
FAQ
Questions publishers ask before they sign.
- Can I use just the OVP without the SSP?
- Yes. Each layer of the platform is available independently. Most publishers start with the OVP and add the SSP once they see the yield improvement from our direct demand. Some publishers use the SSP standalone — it takes a single ads.txt entry and you're live.
- Can I bring my own content alongside yours?
- Yes. The Video CMS supports your own editorial video alongside our licensed library. SmartMatch selects contextually regardless of source.
- Does adding your player affect my Core Web Vitals?
- No. Our OVP is engineered specifically to protect site health. Core Web Vitals performance is tracked in a dedicated dashboard — you have full visibility at all times.
- What if I already have an SSP relationship?
- Publishers typically run five to fifty SSPs in their stack. Adding Minute Media's SSP is incremental — one ads.txt line, no displacement of existing relationships, and access to demand sources your current stack doesn't reach.
- Do you support mobile apps?
- Yes. The Mobile App SDK supports iOS and Android natively and covers 99% of the global mobile market.
Get started
Ready to see what this looks like on your site?
Tell us about your inventory. We'll tell you exactly what the platform can generate — with a site audit and revenue projection before you commit to anything.