Platform · Revenue

The publisher-first SSP with direct demand your current stack can't access.

Superior yield, best-in-class optimization technology and exclusive direct demand from Tier 1 brands — available with a single line of code.

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The difference

Built by publishers. For publishers.

Most SSPs connect you to the open exchange and take a cut. Minute Media's SSP was built because we needed better monetization for our own brands — and what we built outperformed everything else on the market. Now it's available to every publisher in our network.

The difference is direct demand. Minute Media's sales team negotiates premium budgets directly with Tier 1 brands and agencies. That demand flows through to every publisher on the platform — inventory that never hits the open exchange and CPMs that reflect it.

What's included

Yield, reach, transparency and safety — in one stack.

  • Yield optimization

    Floor Price Optimization (FPO) and Supply Path Optimization (SPO) run continuously — dynamically setting the most accurate floor price for every impression and eliminating low-yield demand partners from the auction automatically.

  • Omnichannel support

    Video and display inventory across web, app and CTV. Integration via Prebid, oRTB, server-to-server or Amazon TAM.

  • Transparency

    No hidden margins. Real-time reporting, granular analytics and full gross CPM visibility at the demand-partner level.

  • Brand safety

    100% traffic verification via Human (formerly White Ops). Comprehensive compliance tools built into the core stack.

Demand partners

  • Google
  • The Trade Desk
  • Amazon
  • Yahoo!

Proof

192%
Revenue uplift per 1MM requests via Amazon TAM integration
118%
Uplift in bid rate
85%
Increase in fill rate
57%
Improvement in average eCPMs
48–72h
From signed IO to live

What publishers say

"As a publisher ourselves now with six properties, we created our own SSP so that other publishers can access Minute Media's ad stack and direct demand across display, video, app and CTV."
Tom WebsterEVP Global Publisher Platforms, Minute Media

Who it's for

Publishers who want incremental revenue without displacing existing SSP relationships. The Minute Media SSP takes one ads.txt entry. Most publishers run it alongside five to fifty other SSPs — it adds a demand source your current stack doesn't reach, not a replacement for what's already working.

  • Nexstar
  • SB Nation
  • New York Post
  • Tribune Publishing
  • EssentiallySports

One line of code. Live in 48 hours.

Tell us about your inventory and we'll show you exactly what the platform can generate.

Talk to our team →Read the full case study →