Solutions · Advertisers
Reach the fans who live and breathe sport. In the moments that matter most.
Minute Media connects brands to a global sports audience of 350 million monthly uniques — across premium owned content, 2,000+ partner publisher sites, and the most contextually relevant video environments on the web.
The opportunity
Sports audiences don't just watch. They engage.
Sport is the last truly live medium. It commands attention that no other content category can claim — and sports fans carry that intensity into everything they read, watch, and buy. Minute Media puts your brand at the center of that passion: in premium video environments, alongside official league content, across the sites where sports fans spend their time. This isn't remnant inventory dressed up in sports clothing. It's a curated, brand-safe network built by publishers who understand what premium means — because we run premium brands ourselves.
What we offer
Three ways to reach the Minute Media audience.
Programmatic access
Premium sports inventory. Clean supply path. No middlemen.
Minute Media's Supply-Side Platform (SSP) gives buyers direct access to video and display inventory across 2,000+ publisher sites — with supply path optimization built in to eliminate unnecessary intermediaries and deliver more of your budget to the impression. Every impression is verified for brand safety by Human (formerly White Ops) and scanned for fraud via Protected Media. You get full transparency on where your ads run, what they cost, and how they perform.
- Prebid / oRTB / direct DSP
- 150+ DSPs via BidSwitch
- 100% traffic verification
- Sports/entertainment/news verticals
- 1.3B monthly impressions
Vertical Impressions Avg. RPM Viewability Completion Sports 1.3B $12.50 70% 80% Entertainment 550M $12.10 85% 78% News 800M $2.90 80% 70% Direct demand
Go beyond the open exchange. Buy direct.
Minute Media's direct sales team works with Tier 1 brands and agencies to place premium budgets against our owned and operated properties and curated publisher network. Direct campaigns run alongside official league highlights from the NFL, NBA, MLB, MLS, NHL, and more — content that commands attention and commands CPMs to match. Direct buyers also get access to audience extension — the ability to reach Minute Media's sports and entertainment audiences across partner sites beyond our owned properties, using first-party data to target with precision.
- Sports Illustrated
- FanSided
- The Players' Tribune
Official highlights from the NFL, NBA, MLB, MLS, NHL, PGA, and F1 — the only video platform with exclusive web distribution rights to league content at scale.
Brand partnerships
Custom programs built around the moments fans remember.
For brands looking to go beyond the standard ad unit, Minute Media's editorial and commercial teams collaborate directly to build programs that earn attention rather than interrupt it. Whether you have an existing campaign that needs amplification, a live event looking for a media partner, or a story that needs the right platform to reach the right audience — we build it with you. This is where Minute Media's dual identity as both a technology platform and a content company creates something no pure ad tech vendor can offer: the ability to surround your brand with editorial credibility and athlete authenticity, not just inventory.
- Sponsored editorial & video series
- Athlete-driven storytelling via The Players' Tribune
- Event amplification & live coverage
- Social distribution
Why Minute Media
What makes this inventory different.
There's no shortage of publishers selling sports adjacency. What's rare is a platform that built its own technology, negotiated its own content rights, and runs its own editorial brands — so it can guarantee the quality of the environment your ad appears in, not just describe it.
Brand safety by design
Every site in the Minute Media network is human-vetted. Traffic is verified by Human (formerly White Ops). Fraud scanning runs on all video player activity. Brand safety isn't a filter you apply after the fact — it's built into the supply path.
Contextual relevance at scale
SmartMatch, Minute Media's proprietary AI, matches video to article content in real time. Your ad appears not just on a sports site — it appears in the moment a fan is already engaged with the story your brand wants to be part of.
First-party data in a cookieless world
Minute Media's publisher network and owned brands generate first-party audience data at scale — across sports, entertainment, and news verticals. As third-party identifiers continue to deprecate, that data becomes more valuable, not less.
A publisher that understands your goals
We run Sports Illustrated. We know what premium looks like from both sides of the transaction. When you work with Minute Media, you're working with a team that has operated at the intersection of editorial quality and commercial performance for over a decade.
Our audience
350 million monthly uniques. All here for the game.
The Minute Media audience is defined by passion, not just demographics. These are fans who seek out sports content, not fans who scroll past it. That intent drives engagement rates, completion rates, and brand recall that generic display environments can't replicate.
- 350M
- Monthly uniques
- 1.3B
- Monthly impressions
- 2,000+
- Premium publisher sites
- 3
- Sports/entertainment/news contexts
- 14
- Markets, global reach
- NFL
- NBA
- MLB
- MLS
- NHL
- PGA
- F1
- Condé Nast
- Reuters
- Bloomberg
Get started
Let's find the right fit for your brand.
Whether you're buying programmatically, planning a direct campaign, or looking for a custom partnership, our team will find the right entry point for your goals and your budget.