Every angle on sport. One platform behind it all.

Sports Illustrated is one of the most recognized and trusted brands in the history of sports media. Under Minute Media's editorial operation — which holds a long-term publishing license from Authentic Brands Group — SI continues its mission of authoritative reporting, iconic storytelling, and in-depth analysis across every major sport. Minute Media's stewardship of SI is defined by one commitment: honoring the legacy while expanding what the brand can reach. That means maintaining the monthly print edition, growing the digital operation with local verticals and international expansion, and building new channels that bring SI's editorial credibility to audiences who consume sport differently than they did in 1954.

SI TV's launch builds on significant video growth — 2025 saw a 160% year-over-year increase in views and a 180% increase in watch time across SI's YouTube content.

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Founded by Derek Jeter in 2014 and acquired by Minute Media in 2019, The Players' Tribune created a category that didn't exist before it: long-form, first-person storytelling by the athletes themselves. Not quotes filtered through a reporter. Not press release copy. The athlete's voice, shaped with The Players' Tribune's editorial team, approved by the athlete before publication. Over a decade in, that model has produced some of the most culturally significant sports stories of this era — retirement announcements that became national moments, essays on mental health that changed conversations, athlete perspectives that reached audiences far beyond sports. The Players' Tribune has published work from over 1,800 athletes, coaches, and sports personalities. In 2025, The Players' Tribune deepened its focus on what it does best: long-form written narrative. While the rest of the industry chased short-form video, The Players' Tribune doubled down on the format that built its reputation — and its audience keeps reading.

Why it matters to partners: Branded content revenue in 2024 increased 54% year-over-year, driven in part by rising advertiser interest in formats that highlight women's sports. Current advertising partners include Audi, State Farm, and Gatorade.

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FanSided started in 2007 when two brothers felt their Kansas City Chiefs were being under-covered by mainstream media. They built a site to fix that. Today, FanSided is a network of more than 300 fan-driven properties covering every major professional sport, college sports, entertainment, and lifestyle — each one dedicated to the specific team, league, or fandom its community cares about most. What makes FanSided different from every other sports network isn't the breadth of coverage — it's the specificity. A FanSided reader doesn't come for general sports news. They come because they are a Celtics fan, or a Cowboys fan, or a devotee of a specific franchise who wants coverage that matches their depth of knowledge and passion. That specificity is what builds communities, not audiences. Acquired by Minute Media in 2020, FanSided operates on the same technology platform powering every other brand in the portfolio — giving its 300+ properties access to Minute Media's video infrastructure, licensed content library, and monetization tools.

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